On an episode of the CNBC show Follow the Leader-which shows two days in the life of successful business entrepreneurs-Lyor Cohen, a co-founder of Thug’s current label, 300, and also somewhat of a mentor for the rapper, didn’t shy away from suggesting that his own charge was slipping-in fact, Thug even acknowledged it himself. Young Thug’s radical views on gender and sexuality, his odd fashion sense, and his ability to co-exist within the gangster rap world while adhering to his own originality all add to his appeal. This went beyond a simple anticipation-building media ploy and crossed into full-blown career revision territory, which was a direction Thug had desperately been needing to go in anyway: his two previous projects, the aforementioned Slime Season 3 and its predecessor I’m Up, lacked the signature boundary pushing of his best work and felt more like stop-gaps for an already-announced (and yet still unreleased) studio album debut. But that’s not all that’s worth attention here: The rapper’s radical views on gender and sexuality, his odd fashion sense, and his ability to co-exist within the gangster rap world while adhering to his own originality all add to Thug’s appeal.Ī tipping point for Thug-for his artistry, his oddness, and his brilliance-came with the third project he released in 2016, one he simply titled Jeffery. Never one to release a project without some kind of controversy-he beefed with Lil Wayne on the titling of Barter 6 and orchestrated a funeral march through the streets of Austin to announce Slime Season 3-the rapper decided to change his stage name for this ‘retail mixtape,’ rebranding himself as “No, My Name Is Jeffery” (as in Jeffery Lamar Williams, the name he was given at birth). In a growing sphere of auto-tuned “mumble rap,” Thug stands out for his sound specifically. Young Thug is a genre on its own.Through a career that’s spanned 16 mixtapes (four of them released commercially), three label deals (Cash Money Records, 1017 Records, and 300 Entertainment), and yet still no studio album, Young Thug has maintained a reputation as the most elusive rapper going one really need only listen to his music to get a sense of his radically non-conforming style, which relies heavily on unpredictable, usually high-pitched vocal fluctuations. This is a good release for Atlanta rap fans or just fans of real fun dumb rap music. The thing about this mixtape is it shows how much potential Young Thug has. His rapid delivery are sprinkled in songs like "Halftime" and show how technical he is. It's hard to fathom that Young Thug is from Atlanta. TI & Lil Boosie" he displays some of the most interesting rap-sung verses heard in a while. There are no tracks with catchy hooks but simply a display of concepts Young Thug has thrown in pass releases sprinkled with shots at Wayne. He is strange and has his own style that is on its own designed for its target group. Point blank, if you love straight rhymes and ignant music this is one of the best releases out right now. He croons, "N***, I'm a crack addict" is one of the the most honest lines on any record. Point This is the most ignorant music on the planet. This is the most ignorant music on the planet.
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